No more free pizza
I've just seen the Yellow Pages ad on TV which now uses the promotion of Hidden Pizza and the footage it took as part of it's two week opening. There's been quite a bit of debate about the whole promotion and whether it was actually of benefit to the Yellow Pages or not. I'm sure the marketing team that put it all together are saying it's a great win for Yellow Pages although many say Yellow Pages just spent a whole lot of money on something that attracted people who don't really use Yellow Pages and probably never will.
In reality I think if you give free pizza away then people actually don't really care whose paying for it and I'm sure even though you had to say you found the place through Yellow Pages many of the people who called to get their free pizza will probably never use Yellow Pages again. Some people didn't even use the Yellow Pages but found the information through blogs, twitter and word-of-mouth instead. I would think most people search for information online these days using search engines like Google rather than big up a printed Yellow Pages directory or searching through Yellow Pages online.
I love this comment which sort of sums up how I think most people would have found out about Hidden Pizza and not how the TV ad tries to make you believe:
Here's some interesting articles about Hidden Pizza if you want more information: