10 September 2010

Adriano Zumbo & VOGUE Fashion's Night Out, Sydney (9 Sept 2010)


Adriano ‘Freakin’ Zumbo

While entering the newly renovated MidCity Style Space I overheard a shopper saying ‘Adriano Freakin Zumbo’ which I fondly remember Adam Liaw saying on MasterChef when the famed dessert maker walked into the MasterChef kitchen for a pressure test. Adriano’s complimentary treats were being freely given out throughout the shopping centre while he demonstrated to a large crowd of fans in a very squeezed space how to make the perfect macarons for his macaron tower. Thanks to Caroline Bligh from Cav Con for alerting me to this special event. I managed to try two of the mini desserts which were a Cherry Pistachio Cheesecake one and a Chocolate Coffee one — the staff serving them to me didn’t quite know what they were. I unfortunately didn’t get a chance to try any of the macarons or the one with the spoon in it because staff near the preparation area just held them up high and briskly took off to serve at other levels of the shopping centre — I’ve yet to try his macarons.

This event was part of the inaugural VOGUE Fashion’s Night Out in the Sydney CBD which was staged concurrently in 18 cities including New York, London, Milan, Paris, Madrid and of course Sydney. Martin Place was buzzing with free Lindt chocolate samples and free hair styling by John Frieda hairdressers while the threatening wet weather held up. Many of the supporting boutique designer shops provided free drinks to walk-in customers including Emporio Armani where I enjoyed a lovely campari and orange juice cocktail while perusing a fluoro pink cotton t-shirt for $160, or was that $180. Plenty of eye-catching live models became window displays amongst the Block Party between Martin Place, Market Street, George Street and Castlereagh Street. I look forward to next years event.

PROS: Free food sampling and drinks to be had, Party atmosphere, Interesting window displays of live models, Fashion-a-plenty
CONS: Weather permitting, Crowded at times
MUST TRY: Visiting more shops next year

Head to level 1 to see Adriano Zumbo

Adriano Zumbo dessert canape

Assorted Macarons

Cherry, Pistachio and Cheesecake dessert canape

Chocolate and Coffee dessert canape

Adriano Zumbo preparing for his demo

Ingredients for making macarons

Kitchen utensils on standby

Adriano Zumbo demonstrating how to make macarons

Caffe Dante was used as preparation area for serving dessert canapes

Staff preparing macarons for serving — so close yet so far away as they were whisked away before I even had a chance to try! :-(

Final macaron tower creation. Photos by Bashful

Entrance to MidCity with Fashion's Night Out and I Heart Zumbo promoters

Campari and orange juice cocktail at Emporio Armani

Emporia Armani window display

Georgio Armani window display

HP stand — how to look good while holding a HP laptop ;-)

Lindt chocolate stand

Free Lindt chocolate samples

Sheraton stand — thankfully the rain stopped for this one.

John Frieda stand including one way mirror so you can see what's happening inside but they can't see out — very clever.

Boot fashion display? 'Fell off the back of a truck' comes to mind :-)

Martin Place — lights, camera, fashion!

Bang Olufsen window display

Louis Vuitton yellow carpet treatment and drinks await

View Larger Map

No comments:

Simon Food Favourites Map

View Simon Food Favourites in a larger map Key: BLUE - Location visit and review PINK - Simon Favourites and places offering something special

Small Bars in Sydney map

View Small Bars in Sydney in a larger map