16 March 2011

Nigella Lawson: Kitchen - Recipes From The Heart Of The Home book signing, David Jones, Sydney (16 Mar 2011)

86-108 Castlereagh Street, Sydney NSW 2000

Nigella’s popularity is enormous

Nigella Lawson definitely had a very successful book signing event today promoting her latest Kitchen: Recipes From The Heart Of The Home. Adoring fans snaked around in a queue covering the entire ground floor of David Jones and Nigella's new book was sold out well before the event officially was meant to finish at 1.30 pm. Those lucky enough to purchase themselves a copy were ushered along the enormous queue until finally meeting the ever-smiling Nigella to get their book signed, or any other recipes books of hers they managed to purchase. Due to the popularity there was no time for heartfelt pleasantries with the churn and burn system allowing only a signature without personalisation and very little photo opportunities as customers were ushered to move on within about 10 seconds upon arriving at the signing desk. A pianist was present to play the grand piano which probably helped to entertain and calm the crowds while they waited for their moment with Nigella. The majority of fans seemed to be women of all ages but there was no shortage of men who I’m sure were there for a cooking tips or possibly have been told by their partners to make sure they get a signed copy of Nigella’s new book for them.

The new book

The long lineup

Book signing — happy times for all

Ready Mr Music

Certainly a big event


Maria @ Scandi Foodie said...

Great post Simon! I was thinking of going, but I can't stand the crowds! She is just so lovable :-)

Unknown said...

Thank u so much!!! I loved the pictures. =)

Mish said...

I was just so knotted up in the tummy last night that I would get to the sighing today but seeing Simon's blog i feel so much better all the great photo's thankyou.

Laura said...

wowzer, great coverage. go you

Siobhan said...

She is delicious... I bet she has a sore face from smiling, but seemingly always a warm heart nonetheless. I love your blogs :-)

Kay said...

Great photos from there!!
Better then what I got!
I cannot wait to scrapbook them!!a

Corinne @ Gourmantic said...

I just had to check out the photos... not of the lovely Nigella, but of your new camera, paparazzo Simon! :)

joey@forkingaroundsydney said...

Nigella looks so beautiful there, and look at those lines, eek!

OohLookBel said...

I had a quick peek at Nigella at DJs and she didn't stop smiling the entire time. She's lovely, isn't she?

sara @ Belly Rumbles said...

Nice photos and coverage Simon. Did you get a book signed? Would of loved to have seen a pic of both of you to add to your collection that it didn't happen due to the mayhem.

john@heneedsfood said...

Nigella looks so stunning. Wow, 11 photo's of the queue! It must have been a long wait

Tina@foodboozeshoes said...

So you weren't in the queue? ;)

Two fit and fun gals said...

nigella is adorable you're so lucky to have been so up close to her :D

Anonymous said...

Hello, I was one of those people in that very long queue. I just did a post on it called The Nigella Effect. I added a link to your post here as your post is way better with your photographs. You really captured the signing beautifully. Except you missed the shot of the staff member who had collapsed on the floor. Lovely signing and a great lady. xx

susan said...

Oh I love Nigella. I could watch her shows over and over again.

The Concealer said...

You're so freaking hilarious Simon! You have a picture of her bum. She told photographers not to take pictures of her bum.

shawn@StreetFood said...

I have a secret crush on Nigella, please don't tell her ;-)

Simon Leong said...

hi maria, it certainly was crowded but i just moved around getting photos

hi debora, glad you liked the photos

hi mish, no worries about the photos

hi laura, thanks

hi siobhan, she must be well practiced in smiling

hi kay, thanks for the photo feedback.

hi corrine, hehe i'm still learning how to use it. i'm actually reading the manual too.

hi joey, she's definitely a popular woman

hi bel, she does seem to be a very nice person full of love

hi sara, i would have loved a photo with her but i didn't get a book to sign. there was also no time for photos with her

hi john, that queue put Mamak to shame

hi tina, no queuing for me. just walking around taking photos of the event.

hi betty, was pretty easy to get up close for photos

hi josephinetalepeddler, i did see that staff member fainted on the floor. actually wasn't sure if it was staff or someone from the public. perhaps i should have take a photo ;-)

hi susan, i actually haven't watched many of her shows as i don't watch much tv. too much time spent blogging i think.

hi The Concealer, i never got that memo. i guess you can't really stop people from taking a photo of it but i was focusing more on the people behind taking photos. she kept it pretty well hidden anyway

hi shawn, you might have to join the queue — i think a lot of people have the same feelings for her ;-)

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