12 April 2010

Free Pizza: Hidden Pizza Restaurant opening tonight somewhere in Melbourne (12 April 2010)

Location: TBC

Do you love a free pizza?

For all those Melbournites who love a freebie I'm sure there's a frenzy going on at the moment in working out where this new pizza place is located. Hidden Pizza is opening tonight and for two weeks they will be offering a range of pizzas for "FREE" which are cooked in a wood fire oven using mostly local ingredients and their own bio-dynamic freshly ground flour made onsite. They also grow their herbs onsite. Apparently benchtops and stools are made from recycled plywood, cushions are covered in recycled billboard skins and pizzas are served on recycled cardboard sheets and wrapped in recycled paper.

I hope someone in Melbourne can provide me the exact location soon or I'm sure it will be blogged about in the next 24 hours :-)

PS. Stickyfingers has added some excellent info. Searching in Yellow Pages will reveal the phone number 1300 615 786 to call and order your free pizza and be provided with the location. This leads me onto another thought that if they're taking phone orders does that mean you simply can't turn up and get a free pizza?

Free pizzas from 12 April til 25 April 2010:
Hot Salami: Napoli, hot salami, fresh mozzarella, olives.
Margarita: Napoli, fresh mozzarella, basil.
Vegetarian: Crispy potato, taleggio, spinach.
Prawn: Napoli, fresh mozzarella, tiger prawns, garlic, parsley.
Capricciosa: Napoli, leg ham, fresh mozzarella, mushrooms, black olives.

PROS: It's free (for 2 weeks), It's new, Environmentally friendly design
CONS: Need to find the location, It's in Melbourne (I'm in Sydney), I predict it will be very popular, crowded and possibly long waits to cater for the demand
MUST TRY: Finding the location and all the pizzas while they're free


Phone 1300 615 786 to order your free pizza


Jetsetting Joyce (MEL: HOT OR NOT) said...

Oooh thanks for tip. I will start hunting now!

Jetsetting Joyce

Sara said...

That is an interesting marketing concept in deed. Simon, please keep us Sydneysiders up to date when you learn more.

Adrian @ Food Rehab said...

Oh now I'm verrrry curious! Will start the hunt!

stickyfingers said...

It's a simple marketing promotion organised with The Yellow Pages.

You're asked to hunt for the details "in the traditional way" which takes you to yellow pages online, where banners list the phone number and tell you to ring for your free pizza - whereupon you'll be given the location. Yellow pages will ostensibly be paying for those free pizzas in the first few weeks.

Facebook has been used to good effect and it has fed through to twitter, which has made it an effective low cost social media publicity campaign.

Luckily they also have a good product. A campaign like this could flop easily if it didn't. Tony Fazio and family have long been respected for their pizza making abilities, I'm looking forward to getting over there to try it.

Anonymous said...

285 Brunswick St, Fitzroy.

Scasweller said...

Went tonight, great space, sort of underground warehouse. Was busy so too a little while, but well worth it. Good pizza and a bit of fun finding etc.

Simon Food Favourites said...

hi jetsetting joyce, thanks for looking into it.

hi sara, looks like the located has been found.

hi adrian, hope you find the place.

hi stickyfingers, you're so right. thanks so much for the info. i look forward to hearing the reviews about the food and seeing the photos.

hi anonymous, thanks for the address. i look forward to confirming this unless you're the owner as i don't live in melbourne :-)

hi scasweller, great to hear it's good pizza. i look forward to seeing more posts about it.

Madam Wu said...

Wow! Your search for freebies even extends inter-city. Amazing!

Simon Food Favourites said...

hi madam wu, will be going to melbourne soon so have my ears and eyes open on anything special happening down there. freebies are a bonus :-)

andyjay said...

Just spent 30 minutes trying to call, get through only to get the message I was out of the "operating zone". I live 10 minutes drive away from Fitzroy in Docklands - what a joke. I called on both my mobile AND my landline.

Promises of freebies always end disappointingly.

Simon Food Favourites said...

hi andyjay, it sounds like hidden pizza is too popular now. the things we do for a free pizza. sounds like i'll have buckley's chance of getting one when i visit melbourne this weekend :-( and the pizzas sound pretty good.

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